2 comments on “An open letter to Blizzard Entertainment

  1. Agree with you to a point.

    I’d go further and say that it almost seems as though Blizz no longer employs intelligent thinkers, preferring pre-pubescent teens and 5 year olds, which would explain why intelligence has been removed from the game and kindergarten mentality has taken over. Can’t have kiddies learning how to think and working things out for themselves, now, can we?

    So, knowing they’ve pissed off almost an entire globe of long term players, what move did the mentally deficient Blizz management decide to take? Move into China and throw the doors wide open.


    Because China, a single country, can replace the entirety of the rest of the world’s players – which Blizz is going to need as more leave in droves, so they can at least have some semblance of ‘saving face’ over a game that’s become little more than an unwanted blemish in the gaming community.

    I’m sure I saw copies of MoP flash by in kindergarten windows recently on my way to work – I hear they’re starting young and training tanks and heals how to be entirely clueless in those establishments now….

    • Myself, I always found the problem in the game to be about balance. And I do not mean the mythical “balance” that Blizzard cite when changing classes to become more unpleasant to play. I mean something a bit more tangible, aka real. Namely, the balance between accessibility and giving long-term players a sense of accomplishment. It reminds me of the “good old days” of coin-op video games. The games themselves would progress in a fairly noticeable fashion where difficulty was concerned. Whilst there was no hand-holding in terms of how one learned the basics of the game, somehow the programmers managed to make learning the game fun. World Of Warcraft as it is now makes learning the basics tedious, and the process of getting a character to the level where there is any point to the endless dungeon-crawl… heh.

      I think the biggest problem facing World Of Warcraft today is the same problem that Blizzard have been experiencing since Diablo. Namely, long-term tedium. They know very well that players can only grind a character to maximum level and do the same static maps over and over before getting very tired and bored. Problem is, instead of attacking the problem at its root, Blizzard insist on pruning the leaves.

      I am not entirely sure that opening the doors to China is really going to solve whatever financial problems Blizzard may or may not have. It is like what happened with the European Disneyland. When Disney opened that thing, they did so assuming that Europeans have the same or similar spending habits as do Americans. The results were predictable. I expect the same thing is likely to happen to Blizzard in that they are going to find that China’s populace is a lot less into videogames compared to that of the English-speaking world. Not only that, but consumers in places like China have different ideals or expectations. The Korean MMO Panagaea (sp?) is an awesome example of that fact. A game where an entire area is adorned with images of disembodied bottoms would never fly in America. Not because of the people who want to play MMOs, mind, but rather because of the people who want to babysit all the people who play MMOs. That schism in expectations will bite Blizzard very quickly unless they realise China is not just another America.

      I honestly have no idea what the future holds for any form of entertainment. So much is up in the air now that predicting any of it would be foolish. But I do feel pretty certain that as long as the market remains more or less entirely unregulated, unwanted blemishes, as you put it, are going to stick to the gaming community like glue. I do not believe that World Of Warcraft is entirely one just yet, but it is starting to become that way.

Chuck shit at me here

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